Remote Growth Marketing Jobs in Tech: Which Titles to Search
Searching for growth marketing jobs, remote or not, is confusing because tech companies rarely agree on what to call them. The same work can be posted as Growth Marketer, Performance Marketing Manager or Lifecycle Manager, and some titles with "growth" in them aren't marketing jobs at all. This guide explains the main title families, which ones fit your background, and how to set up a search that catches them.
What "growth" means at a tech company
At a software company, growth marketing sits between marketing, product and data. The work is built around experiments across the whole customer journey: how people find the product, how they start using it, whether they stay, and whether they pay or upgrade.
What that looks like depends on the business:
- Business software (think Datadog, Sentry, PostHog or Zapier): growth often means demand generation, self-serve sign-ups, free trials and product-led growth, where the product itself does much of the selling.
- Consumer products (think Spotify, HelloFresh or Monzo): more weight on paid acquisition, app store work, and lifecycle messaging to keep people active.
Knowing which kind of company you're applying to helps you choose which parts of your experience to put first.
The main title families
| Title family | Focus | Skills that usually come up |
|---|---|---|
| Growth Marketer, Growth Marketing Manager | Experiments across the funnel | Analytics, A/B testing, landing pages, SQL is a plus |
| Performance Marketing Manager, Paid Acquisition | Paid channels and budgets | Google Ads, Meta, LinkedIn Ads, attribution, bidding |
| Lifecycle, CRM or Retention Marketing Manager | Email, push and in-app messages | Segmentation, automation tools, copy, testing |
| Product Marketing Manager (PMM) | Positioning, launches, messaging | Customer research, writing, sales enablement |
| SEO Manager, Content Marketing Manager | Organic search and content | Technical SEO, keyword research, editorial planning |
| Demand Generation, Marketing Operations | B2B pipeline and tooling | CRM systems, lead scoring, campaign operations |
A few things to know when reading these:
- "Manager" often doesn't mean managing people. In marketing, a Performance Marketing Manager is frequently an individual contributor who manages budgets and channels. Check the description for "direct reports" or "build a team".
- Product Marketing is its own discipline. It's closer to product and sales than to paid acquisition. If you've done launches and messaging, it's a strong fit; if you've mostly run ad accounts, it's a different job.
- Local-market roles often need the local language. A title like "Growth Marketing Manager, DACH" or "France" usually means German or French is required, even for a remote role.
Titles that look like marketing but aren't
Filter these out, or include them deliberately if they fit:
- Growth Designer: a designer working on growth experiments.
- Growth Engineer: an engineer building experiments and sign-up flows.
- Growth Product Manager: a product role that owns growth metrics.
- Business Development, Partnerships: usually sales.
- Marketing Designer: a design role, covered in our job alerts for designers.
How to search
- Pick two or three title families that match what you've actually done. Growth plus Performance, or Lifecycle plus CRM, is more realistic than all six.
- Search exact phrases. "Performance marketing" and "lifecycle marketing" in quotes cut a lot of noise on general boards such as Indeed or LinkedIn.
- Read the location line early. Marketing roles are often tied to a market, and remote ones are often limited to a region. See remote IT jobs open to Europe.
- Read the description for the real job. The title says little; the first responsibilities list and the tool stack say a lot. Our guide on how to read a job description goes through what to look for.
- Build a list of companies whose products you understand as a user, and check their career pages directly. A target company list keeps this manageable.
Tech companies usually hire more engineers than marketers, so expect fewer postings than an engineer would see. Each relevant one matters more, which is a good reason to see it early.
Have your proof ready
Marketing hiring managers want to see how you think, not just which channels you've touched:
- Two or three short cases: the goal, what you tried, what happened, and what you learned. Use your own real results; if you can't share exact figures, describe the direction and scale honestly.
- Tools named plainly: analytics, ad platforms, email and automation tools, CRM, SQL if you use it. Recruiters and applicant-tracking systems both scan for them.
- One experiment that failed, and what you did next. It shows judgement better than a list of wins.
- A CV summary adjusted per family. A lifecycle role and a performance role should not get the same top three lines.
How Hot Jobs matches marketing roles
Hot Jobs matches by keywords in the job title. The Digital / Growth Marketing role looks for phrases such as growth marketing, growth marketer, growth manager, digital marketing, performance marketing, content marketing, SEO and marketing manager. That means titles like Product Marketing Manager and Lifecycle Marketing Manager are caught. A title that uses none of these phrases, such as "Lifecycle Marketer" or "Demand Generation Lead", can slip past, so keep an eye on the career pages of the companies you care most about.
Among the boards checked are companies whose products are sold self-serve or to consumers, such as Zapier, Buffer, Typeform, PostHog, Spotify and HelloFresh. That doesn't mean any of them is hiring marketers right now, but when they are, you'll want to know early.
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